Showing posts with label Marketing Tips. Show all posts
Showing posts with label Marketing Tips. Show all posts

Wednesday, August 25, 2010

Try Affiliate Marketing For Best Potential To Make Money Online

If you want to try to make some extra money on the internet, there are many ways to do this. You can find a multitude of ways to make money but not all of them will give you a big return on your investment of time and energy like affiliate marketing. Affiliate marketing has the best potential for bringing you the most income.

Affiliate marketing is basically selling someone else's product and getting paid a commission for the sale. What's great is you do not have to come up with your own product, there are thousands out there that you can sell. All you need to supply is a website to promote the product you choose.

You will find that there are websites that manage other peoples products, for other people or affiliates to sell. They manage everything from statistics to paying out to the affiliates and to the product owner. They even manage the occasional refunds. The product owner pays a fee for them to manage the product for them but it's free for affiliates to sign up with and sell.

E books are a hot item to sell because of the information value of them. You can find thousands of subjects to promote and you can promote as many as you want. One of the more popular sites to join as an affiliate is Clickbank.com which is probably the top dog for affiliate products. You can even sign up with Amazon.com as an affiliate, they are great to do business with and of course have thousands of items to sell.

Again if you want to do business on line, affiliate marketing is the way to go. You can do it part time or full time. Believe it or not some people are making thousands of dollars per week doing this so it does have potential.
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How To Make Time For Legal Marketing And Business Development

One of the chief complaints I receive from the attorneys that I meet and work with is that they just don't have time for legal marketing. While billable hours, day-to-day emergencies and time outside the office all add up, there are definite ways to go about making time for legal marketing and business development. The key is to think of it as an ongoing habit, not something to "make time for." Rather than seeing marketing and business development as a burden, think of it as an integral part of your day-to-day life. The interesting thing about creating this kind of habit is that once you find the right system for your individual lifestyle it should simply become second nature.

The benefits to making time are numerous. Aside from building relationships with potential clients and referral sources, taking advantage of marketing and business development opportunities can help increase your visibility AND credibility in the legal arena and beyond. Writing articles and participating in social media help you create and build a personal brand'”something that every lawyer should have. True dedication and time commitment can even bring you recognition as an expert in your chosen practice area or within a specific industry.

Below are a few suggestions and lessons from attorneys I've worked with, as well as my own observations and experience. Choose the path that make sense for you or adapt the suggestions to work within your own day, but give it a chance. Do something! The rewards you will reap are far greater than a 5-minute time commitment.
  1. Multi-task. No one I know comes into the office and immediately gets to work. One solution to the time crunch is to fold your marketing and business development efforts into your morning routine. As you sit down to your desk with your morning coffee or tea (or breakfast') browse through your contacts or referral lists and send a few emails; read a legal marketing blog; update your social media or even spend 10 minutes working on a potential article or speech. By 9 am you'll have accomplished something solid and can focus the rest of your day on other endeavors. Alternately, you can do the same thing during a quick lunch at your desk or coffee break. You'd be surprised how far 10 minutes can go.
  2. Save it up. One attorney I know has created a special folder in her email Inbox specifically for legal marketing emails. As the weekly or daily updates from the blogs and social media groups she subscribes to come in she simply directs them to the folder. Then, once a week she takes an hour out of her day to read through the week's emails and respond to them accordingly. She's able to keep up to date on legal marketing news and colleague updates, post articles and communicate about possible speaking engagements without disrupting the flow of her day. 
  3. End your day. A colleague of mine channels his efforts into work all day but integrates marketing into his nighttime routine. With the stresses of the day (and impending deadlines, phone calls and emails) over, he sets aside 15-20 minutes a night before bed to investigate marketing leads, send emails to potential referral sources and work on articles and social media. 
  4. Schedule it in' for the first month. If all else fails, treat legal marketing as a literal client. Put it on your schedule and make no excuses for not paying attention to it, just as you would a client. Whether it's once a week or biweekly, set aside specific time for uninterrupted focus. After the first month I can guarantee that finding time for business development will feel effortless.

Simple in theory but never easy in practice, without a true commitment you can never reap the rewards of a solid marketing habit. Filling your pipeline with work, receiving recognition as an expert and gaining credibility and visibility won't happen all at once, but you can be sure they will happen. Just as with any other endeavor, it takes focus and time to see results.
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Sunday, August 15, 2010

Online Marketing Approach - Bring Targeted Traffic To Your Internet Site Making Use Of Ppc Advertising Process

If on the web promoting approach is your objective in fulfilling profitable business, then this article will aid you with different details. The discussions below will guide you sell your goods and services on the internet utilizing shell out per click marketing and expected progress in profit is assured.

Spend per click is the most popular promotional method which is employed by probably the most on the web business entrepreneur, today. Pay-per-click marketing or PPC is one more strategic way to locate the most sited targeted traffic on the web. Typing specific keywords can contribute the location of the greater number of on the internet visitors. You will find procedures in setting up PPC advertising.

The first thing required when starting up a PPC advertising operation is discovering out what products most individuals wish to use their cash. It requires doing some research to discover and discover out the interests with the folks. Most of the vendor's working time is spent more on studying market style and work out what niche they want to advertise their items and services. The next step is finding relevant key phrases that folks are typing into the search engines if they search for the items. At least 15 relevant key phrases to make a keyword group is great practice to start with. This could be done in diverse ways and you will find a few best keyword tools obtainable that will guide in getting substantial and high translated key terms.

The next procedure is getting prospects inside the niche that have partner programs exist. Many developed companies have excellent partner programs which are free to join. There are much more than 10,000 affiliate programs obtainable on the web. Following deciding the niche and recognizing group of keywords together with getting a much better affiliate program, the time to write ads will begin. It can be required to understand how to write high quality ad copy because the better your ad is, the higher the click-through ratio is and also, the higher the possibility of sales. A great top quality advertisement will get more clicks making the campaign is profitable, a lot more sales will get, and creating online promoting tactic successful.

As the promotional copy is carried out, it can be ready to set up a landing page, a page that individuals land on right after click on your ad. This page might be a page inside the internet site, article, or page within other web site. So that you can become excellent at PPC marketing you need to have individuals land on a page at your internet site. The landing page could be the most vital element in PPC works, thus, adept knowledge is required to create landing pages. Once these components are prepared, it's time to test the promotions and observe which ones are earning and not earning. Mastering the procedures will contribute on successful online promoting strategy and will make you into a prosperous PPC developer.

It's still required to keep on the watch for new niches to come and keep on perfecting ad writing skills. Developing a landing page is difficult to learn but it will be simple as practice makes perfect.
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Monday, January 4, 2010

Smart Women Have A Marketing Mantra

Smart Women Have A Marketing Mantra
I recently attended a conference for women business owners and ran into a woman I had not seen for some time. She looked a little unhappy when I approached her. I asked her if everything was going well and she shared with me that she had just lost a big client. In fact, this big client was more than 50% of her business. Wow! I'd be upset too. She was in the process of figuring out what to do next to rebuild her business back to a successful place. As we talked, I started thinking about the "golden" rule in business for Smart Women: Always have a marketing "mantra."

Marketing "mantra?" What the heck is that? Let me share a quick scenario that will bring it home for you. You know that the only way to grow your business is to get your message about what you do out to your ideal clients-- right? The "message" is the "mantra" that you want to communicate over and over again about the benefits your product or service provides to the customer. You may do this in several ways (I highly recommend more than one!). You can have a website, use social media, attend conferences, speaking, etc. Once your "mantra" reaches your idea client (and if your "mantra" is effective), you will then be rewarded with new business. What's the first thing you typically stop doing when you get a few great clients and get involved with providing great service? You stop your marketing "mantra."

I've seen this so many times and I've been guilty of allowing this to happen in my own business. You get so excited about the new clients and doing the work that you love with them, you forget all about keeping the marketing "mantra" going to attract new ideal clients. This common mistake will prevent your business from going to the next level of success.

I invite you to set up a system in your business to have a continuous, regularly scheduled marketing "mantra." The key is to create a plan and make it happen. This is where having a team of support for help and delegation is essential. I will share with you that when I got clear and focused on this part of my business, real growth began to happen. I set up a system that allowed me to communicate with my ideal client and provide excellent service to my existing clients at the same time.

Here are a few tips and solutions to help you get your marketing "mantra" up and running smoothly:

  1. Reach Out and Touch Consistently – It's important to reach out to your ideal client on a regular basis with information that they need and will enjoy receiving. Decide how often you'd like to "touch" your ideal client with your "mantra." I recommend weekly, bi-weekly or monthly. Any of these will work, so choose what works best for you and do it consistently.
  2. Focus your "Mantra" – This is where it's really key to know who your ideal client is. Focus your message and your useful information in a way that solves problems for your client. Show how you can add value through your knowledge and expertise.
  3. Get some help – Don't try to do this alone! It's nearly impossible to work with your clients effectively and have a consistent flow of communication if you are attempting to do this all by yourself. There are plenty of skilled people who would love to help you get your "mantra" out to the right people.
Having a consistent, clear, regularly scheduled marketing "mantra" can make the difference between having a business that is doing well with a few clients and one that is super successful serving scores of clients effectively. I know which one I want. How about you?
Anything is possible. Everything is waiting for you.
*****
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